With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags.
If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.
SEO Audit: The Bottom Line
However, you must make sure that you use original content on each page of your site to avoid duplicate content. To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap.
- Use Google Analytics and Google Search Console to identify pages that have lost rankings.
- For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged.
- Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google.
Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler.
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Our SEO audit process begins with our team analyzing your website content, code, structure, and more to determine your strengths and weaknesses. We’ll also review your competitors to see what they are doing well and reverse engineer their strategies. Our SEO audit final report will include all findings along with recommendations and how to find the problems.
Step #6: Review Your Analytics & Conversion Data
Depending on the size of your business, you may manage your SEO in-house or partner with an SEO agency. If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit. It looks at the quantity and quality of links pointing to your website. Many agencies that offer SEO audits also provide implementation services. SEO Anomaly Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.
With their vast number of team members, they can audit your website in time, as well as implement the necessary changes. Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.
In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative). Afterwards, I added alt text to all other images that were missing it. If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text. …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization.