Digital communications is the exchange of knowledge and information in the form of texts, images, audio and video. Social media platforms, instant message apps and web-conferencing tools can be used to conduct digital communications. It offers numerous advantages over traditional methods of communication such as email, text messages and phone calls.
Digital communication has a primary benefit of reaching large numbers of people quickly and easily. A single text message can be sent to thousands of employees at one time and a video conference could be broadcast to millions of people and the content of a blog post can be shared across a variety of platforms and channels simultaneously. This scale is a major advantage for companies as it allows for a wide diffusion of messages, information and ideas.
Digital communications can be archived and backed up in various ways. Images, texts, and emails can be saved on electronic devices. Videos and images can be stored on a server or cloud. This can be very helpful in the event of an incident with a computer, or a data breach since it provides protection against the loss of vital information.
It is also easier to collaborate through digital communication. Instant messaging platforms such as Slack allow employees to work in tandem across departments and different locations, regardless of their physical location. This flexibility can impact productivity teamwork, morale and productivity. In the case of customer-business relationships, it could result in more productive and meaningful conversations and a culture that is centered around customers.